Fruits and Veggies Matter

Fruits and Vegetables are critical to promoting good health. The Friuts and Veggies- More Matters campaign shows that eating more fruits and vegetables matter to all of us. This website offers expert cooking adive, nutrition information, and shopping tips.

About the Fruits and Veggies Matter campaign:

The National Fruit & Vegetable Program is a national partnership to increase consumption of fruits and vegetables by all Americans. Eating a diet rich in fruits and vegetables every day will promote good health and may help reduce the risk of stroke, high blood pressure, diabetes, and some cancers.

The program seeks to do this by increasing public awareness of the importance of eating a diet rich in fruits and vegetables every day for better health, providing consumers with specific information about how to include more servings of fruits and vegetables into their daily routines, and increasing the availability of fruits and vegetables at home, school, work, and other places where food is served.

In 1991 a partnership was formed between the National Cancer Institute (NCI) and the Produce for Better Health Foundation. The nutrition program that was created through this partnership was called the 5 A Day for Better Health Program. 5 A Day was one of the nation's largest public/private partnership for nutrition. In October 2005, CDC became lead federal agency and national health authority for the National 5 A Day Program.

In March 2007 5 A Day program became the National Fruit and Vegetable Program and launched a new public health initiative, Fruits & Veggies-More Matters, in order to reflect the new dietary guidelines, which recommend more than 5 servings of fruits and vegetables for some Americans. The National Program is a public private partnership. It is confederation of government, not-for-profit groups and industry working collaboratively and synergistically to increase the consumption of fruits and vegetables for improved public health.*

*Description from http://www.fruitsandveggiesmatter.gov/health_professionals/about.html